For businesses targeting local customers, visibility in search results is everything. While traditional SEO tactics like keyword optimization and Google Business Profiles remain essential, video production is quickly becoming a powerful tool for improving local search performance. At JLS Video Solutions, we help local businesses create high-quality video content that not only engages audiences but also strengthens their presence in local search results. Here’s how video production directly impacts your local SEO strategy.
Videos Keep Visitors on Your Site Longer, Improving Rankings
Search engines prioritize websites that offer valuable content and a strong user experience. Video naturally encourages visitors to stay on your site longer—whether they’re watching an explainer video, customer testimonial, or behind-the-scenes clip. This increased dwell time signals to search engines that your content is relevant and engaging, which can boost your site’s rankings in both local and organic search results.
Adding Video Transcripts Boosts Keyword Visibility
Search engines can’t “watch” your videos, but they can read text. By including transcripts alongside your video content, you give Google and other search engines more indexable content to crawl. Transcripts increase keyword density in a natural way, helping your pages rank for a broader set of search terms. This is especially effective when targeting location-based keywords related to your services, such as “video production in [city]” or “local business marketing videos.”
Embedding Videos on Google My Business Enhances Local Search
Your Google Business Profile (formerly Google My Business) is a critical factor in local search visibility. Embedding videos—such as service overviews, team introductions, or customer testimonials—can enhance your profile, making it more attractive to potential customers and more favorable in Google’s algorithm. These videos add personality, improve engagement, and help differentiate your business from local competitors.
Videos Increase Social Media Shares, Driving Traffic
Locally relevant video content is highly shareable, especially when it features familiar landmarks, community events, or local success stories. When viewers share your videos across social platforms, it drives more traffic back to your site and strengthens your brand awareness in the local market. The resulting increase in direct and referral traffic can further improve your search engine rankings, creating a positive cycle of visibility and engagement.
At JLS Video Solutions, we create strategic video content that helps local businesses rise in search results and connect more effectively with their community. If you’re looking to strengthen your local SEO, professional video is one of the smartest investments you can make.