It’s December 6th.
The Q4 numbers are in, the 2026 strategic vision is set, and your CEO is ready to address the entire company. Whether you are bringing everyone into a hotel ballroom in Stamford or broadcasting from your HQ in Bristol to remote teams across the globe, the pressure is on.
This isn’t a Zoom happy hour. This is the “State of the Union.”
And yet, I see Corporate Communications Directors making the same terrifying mistake every single December: They treat a broadcast like a meeting.
After spending 25 years in the corporate world before launching JLS Video Solutions, I know exactly what happens when you cut corners on production. I also know that the most dangerous phrase in event planning is: “The venue said they have fast Wi-Fi.”
The “Guest Wi-Fi” Nightmare
Here is the scenario that keeps HR Directors awake at night:
The CEO is five minutes into their keynote. They are building up to the big announcement—the new acquisition, the bonus structure, or the 2026 roadmap. The energy in the room is high.
Then, it happens.
The stream buffers. On screen, the CEO freezes, mouth open, mid-syllable. The audio cuts into a robotic stutter.
Remote employees start flooding the chat: “Is the sound down?” “I can’t hear anything.” “Did we lose the feed?”
The momentum is dead. The authority of the message is gone. And instead of talking about the company’s future, the entire organization is talking about how IT couldn’t get the video to work.
Why did it happen? Because the production relied on the venue’s “Guest Wi-Fi.” You were fighting for bandwidth with every person in the lobby checking their email and every guest streaming Netflix in their room.
This is an amateur mistake. And it’s entirely preventable.
The Difference Between “A Guy with a Camera” and a Partner
There are plenty of videographers in Connecticut who can point a camera at a podium. But at JLS Video Solutions, we don’t just hit “record.” We engineer a broadcast.
Because we come from the corporate world, we know that your Town Hall has stakeholders, distinct segments, and zero margin for error. We don’t trust “Guest Wi-Fi.” We bring redundancy. We bring bonding encoders that combine multiple internet connections (cellular, ethernet, and Wi-Fi) to create a pipeline so fat that a network glitch won’t even register on your screen.
But the tech is only half the battle. The real secret is the Run of Show.
Why You Need a “Run of Show” Consultation
If you call us today for a quote, I’m not just going to ask you “what time do you want us there?”
I’m going to ask for your Run of Show.
A Run of Show is the Bible of live production. It is a second-by-second breakdown of your event.
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09:00 AM: Stream goes live with “Starting Soon” card and music.
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09:05 AM: Intro video rolls (audio direct to stream).
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09:07 AM: Camera 1 cuts to CEO on stage. Lower-third graphic appears with name/title.
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09:20 AM: Transition to slide deck (Picture-in-Picture).
If you don’t have this document, you are winging it. And in live production, “winging it” is a recipe for disaster.
Your Next Step: The Run of Show Consultation
It is not too late to save your December event, but the window is closing.
If you are sweating the technical details of your upcoming Town Hall, stop guessing. Let’s sit down and build your Run of Show together.
Here is my offer: Book a consultation with us this week. We will look at your agenda, identify the technical bottlenecks (like that risky Wi-Fi connection), and build a broadcast plan that ensures your CEO looks and sounds like the leader they are.